11.01.2016

T-Mobile Targets Verizon with Half Price Pixel Phone Offer

Carrier will refund half of unlocked Google phone




It’s been nearly two weeks since the Google Pixel phone was released. Reviews have been generally positive, (you can read Jake-Man’s less favorable impression here) but Verizon’s “exclusivity” deal has some phone fans disappointed. These fans may be happy to know that T-Mobile is offering half refunds to purchasers who enroll in their new “One” data plan.

Verizon has been running ads for the new Pixel phones, which are “only on Verizon”. The truth is that Verizon is the only service carrier selling the phone initially, but determined Android fans can purchase an unlocked phone directly from Google or Best Buy (because that’s what “exclusive” means). Customers who buy a Pixel phone, even from Verizon themselves, will be able to bring the phone to Verizon, AT&T, Sprint, or T-Mobile.

“The truth is that Verizon is the only service carrier selling the phone initially, but determined Android fans can purchase an unlocked phone directly from Google or Best Buy.”

T-Mobile started their offer this week, and has since updated it to include their Simple Choice Unlimited customers with their T-Mobile ONE and ONE Plus customers. The deal is certainly tempting to anyone curious about Google’s new flagship, especially with a starting $649 price tag. It is important to note that the “refund” will be a $325 bill credit, and the new unlimited plan starts at $70 a month.


T-Mobile CEO John Legere tweeted “Did you know you can avoid Verizon and use your Pixel the way it was meant to be used: on unlimited? Just bring it to T-Mobile!” just after the announcement. Verizon’s counter offer for new customers who switch to them and buy a Pixel phone will give a $400 credit with a trade in of a recent smartphone. Existing customers can get $300 with an acceptable trade.

Information about T-Mobile’s plan can be found here. It certainly is a tempting offer for anyone interested in Google’s new flagship. With Samsung recovering from the Note 7 problem and the iPhone 7 going strong, Verizon’s exclusivity may soon be water under the bridge for Google.

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